Monday, May 13, 2019

Packaging and Pricing Strategy Essay Example | Topics and Well Written Essays - 1250 words - 1

Packaging and price Strategy - Essay ExampleConcepts have helped to make Lowes Home Improvement Stores the second largest home receipts retailer in the world today.(Fortune, 2008) Lowes constant drive toward market stigmatization has influenced and helped many manufacturers to improve their individualistic products. One firm that has successfully integrated into the Lowes paradigm is Green part. Lowes Home Improvement storage warehouse is an American-based chain of retail home improvement and appliance stores. The Mooresville, North Carolina-based chain has grown from a midget hardware store into the worlds second-largest home improvement retailer.(Fortune, 2008) Lowes is ranked 48 in the 2008 Fortune 500 Largest Corporations in America. (Fortune, 2008) The company has grown nationwide and today, its stores offer around 40,000 products in memory and even more products are available through their Special Order Service.(Lowes, 2013) One of unique branding success stories within the Lowes family is Green Fiber. Green Fiber has developed the capacity to turn what has previously been an environmental problem into a major commodity in the building products industry. Green Fibers natural fiber insulating material offers a substantial environmental benefit made from 85 percent recycled paper fiber, Green Fiber insulating material products divert millions of tons of paper from landfill each year.(Green Fiber, 2013) As a natural fiber blow-in insulation made with no harmful chemicals, Green Fiber insulation products provide a safe cream for builders and DIY homeowners that wish to improve the efficiency of their home insulation without introducing chemically treated materials.(Green Fiber, 2013) Green Fiber Cellulose separation provides a smart environmentally-friendly choice for home upgrades and new construction. Cellulose insulation is a cost-effective alternative to formulaic fiberglass insulation.

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